Canada Bread

28/03/2018

Canada Bread Wins Best New Bread and Best Mexican Food in BrandSpark International’s 2018 Best New Product Awards

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Dempster’s 100% Whole Grain Seed Lover’s Bread with CHIA and Tia Rosa Taco and Fajita Kits are voted among Canadian’s favourite new products of 2018

TORONTO, Ontario, March 28, 2018 – Canada Bread Company, Limited is pleased to announce it has won two categories in BrandSpark International’s annual Best New Product Awards (BNPA). Voted on by more than 15,000 Canadian consumers, Dempster’s 100% Whole Grain Seed Lover’s Bread with CHIA is the best new bread and Tia Rosa Taco and Fajita Kits is the best new Mexican food in Canada.

“Our goal each day is to produce high-quality, unique products that offer Canadians healthy, delicious and easy options for every meal,” says Heather Crees, Vice President, Marketing, Canada Bread. “With many new products released to market each year, we are honoured to receive this recognition. Our Dempster’s brand has once again proven itself as a Canadian favourite and we’re proud that our new Tia Rosa brand is making an impact in Canadian households.”

Dempster’s 100% Whole Grain Seed Lover’s Bread with CHIA is made with no sugar, artificial flavours or colours, so you can taste the natural goodness of whole grains. Tia Rosa Taco and Fajita Kits are made with no artificial colours or flavours and come with a seasoning and sauce packet to add authentic Mexican flavours to any meal.

Dempster’s 100% Whole Grain Seed Lover’s Bread with CHIA and Tia Rosa Taco and Fajita Kits are available in most mass market retailers across Canada, including Sobeys, Metro and Walmart.

BrandSpark International announced the results of their fifteenth annual Best New Product Awards (BNPA) where more than 15,000 Canadians voted on the latest and greatest new beauty and personal care, food, household, and pet products in 48 different categories. Dempster’s and Tia Rosa are the only bread and fajita products recognized.

About Dempster’s Bakery 

Dempster’s Bakery is Canada’s Bakery - committed to baking nutritious, great tasting, fresh baked grain products that nourish Canadians, their families and the communities we serve. With 19 bakeries from British Columbia to Newfoundland, Dempster’s bakes and delivers fresh bread to Canadians every day.

About Tia Rosa Canada

Tia Rosa®, the #1 Tortilla brand in Mexico, has come to Canada to add vibrant Mexican flavours to meals one bite at a time.  With freshly baked tortillas and easy to prepare ingredients, Tia Rosa® shares authentic Mexican food flavours for Mexican dinner nights.

About Canada Bread Company, Limited

Canada Bread Company, Limited, a wholly-owned subsidiary of Grupo Bimbo since May, 2014, is a leading producer and distributor of packaged fresh bread and bakery products with brands such as Dempster's®, Villaggio®, POM®, Bon Matin®, Ben's®, McGavins®, Vachon® and Stonemill®.  In business for more than 100 years, the Company operates 19 bakeries and employs approximately 4,800 associates across Canada.   For more information, please visit www.canadabread.com.

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For more information or to acquire product samples or high resolution images, please contact:

Sylvia Sicuso, Canada Bread
416-626-4316
Sylvia.Sicuso@grupobimbo.com

Heather Baker, Canada Bread
416-641-4520
Heather.McNeil.Baker@grupobimbo.com

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