Canada Bread

06/04/2017

Ben’s Bakery Celebrates More Than One Century of Baking Excellence in Atlantic Canada

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110th Anniversary of Ben’s Bakery is Commemorated with the Launch of Ben’s Holsum Fresh Specialty Loaves

TORONTO, Ontario – April 6, 2017 –  Ben’s® Bakery, Atlantic Canada’s favourite bread, is celebrating more than one century of baking excellence with its 110th anniversary of providing quality and nutritious baked goods to consumers.  A household name amongst Atlantic Canadians, two of the bakery’s traditional favourites – Ben’s® Holsum Fresh White and Wheat bread 500 g – will receive a size makeover to mark this milestone celebration.

Available for a limited time only where Ben’s® bread is sold across Atlantic Canada, beginning April 6, 2017, Ben’s® Bakery will offer the same great taste of Ben’s® Holsum Fresh White and Wheat bread in 630 g packages (four extra slices) for the same price, making it an ideal size for families. While the slices will be wider and shorter, the thickness will remain the same.

“To this day, Ben’s® Bakery remains committed to our founder’s guiding principle of providing the finest quality bakery products to our loyal consumers,” said Carlo Diliberatore, Director of Field Sales, Atlantic Region for Canada Bread. “For the past 110 years, Ben’s® has enjoyed a rich history in Atlantic Canada and we are proud to be the leading provider of nutritious and delicious baked goods that support the health and well-being of every Atlantic Canadian.”

Ben’s® 110 Anniversary Loaves, can be found in limited edition anniversary packaging where Ben’s® bread is sold.  For more information, please visit www.bensbakery.ca.

About Ben’s® Bakery

Ben’s® Bakery was first established by its namesake, Ben Moir, in 1907 in Halifax, Nova Scotia.  More than one century later, Ben’s® commitment to quality and nutrition remain guided by the same simple principle: No One Ever Regretted Buying Quality.  Today, more than ever, Ben’s® is working hard to deliver its tradition of baking excellence for all Atlantic Canadians.

About Canada Bread Company, Limited

Canada Bread Company, Limited, a wholly-owned subsidiary of Grupo Bimbo since May, 2014, is a leading producer and distributor of packaged fresh bread and bakery products with brands such as Dempster's®, Villaggio®, POM®, Bon Matin®, Ben's®, McGavins®, Vachon® and Stonemill®.  In business for more than 100 years, the Company operates 18 bakeries and employs approximately 4,225 associates across Canada.   For more information, please visit www.canadabread.com.

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